Artificial Jewellery Online: Shop Traditional, Bridal and Fashion Designs in India
Artificial jewellery online in India has never been more accessible or more varied. Whether you are shopping for a wedding, a festive occasion, or simply want to elevate an everyday outfit, there are thousands of well-crafted imitation jewellery designs available at price points that make real style genuinely affordable. Artificial jewellery, also called imitation or fashion jewellery, is made from base metals and non-precious stones designed to replicate the look of traditional gold jewellery. It is not made from real gold or certified gemstones, and that is precisely what makes it a practical, stylish choice for women across India. At Emporia Jewels, the focus is on curating pieces that look rich, feel considered, and suit the real occasions Indian women dress for.
What Is Artificial Jewellery and Why Are More Indian Women Choosing It?
Artificial jewellery is jewellery made from base metals such as brass or zinc alloy, finished with gold or silver plating, and set with non-precious stones like American diamond (CZ), pearl, meenakari enamel, or kundan glass. It is designed to look like traditional gold jewellery without the cost of real metal or gemstones.
The fashion jewellery market in India has been growing steadily, driven by rising demand from women who want to dress well for multiple occasions without spending on fine jewellery each time. The organised online segment of this market has expanded significantly over the last five years, with platforms like Instagram playing a major role in how customers discover and purchase pieces.
For women attending multiple weddings in a season, celebrating festivals like Navratri and Diwali, or simply wanting jewellery that matches their outfits, artificial jewellery offers a solution that is both practical and visually appealing.
Browse the full artificial jewellery collection at Emporia Jewels to see the range available across styles, finishes, and price points.
What Types of Artificial Jewellery Can You Buy Online?
The variety available when shopping for artificial jewellery online is one of its biggest strengths. Here is a breakdown of the main categories worth knowing:
Traditional and Temple Jewellery Sets
Temple jewellery draws from South Indian craft traditions and typically features deity motifs, coin detailing, and antique gold finishes. These pieces are popular for classical dance performances, South Indian weddings, and festivals. Sets usually include a necklace, jhumka earrings, and a maang tikka.
South Indian and Antique-Style Designs
South Indian jewellery is characterised by its weight, intricacy, and use of red and green stones set in antique gold-finish metal. Antique-style pieces have a deliberately aged, matte finish that sets them apart from polished gold-tone jewellery. Both categories are strong sellers during the wedding season and festive months.
Bridal Artificial Jewellery
Bridal sets in artificial jewellery are among the most detailed and layered pieces available. A typical bridal set may include a multi-strand necklace, maang tikka, jhumka earrings, haath phool, and bangles. These sets replicate the look of gold bridal jewellery at a fraction of the cost, making it possible to have a full, coordinated look without the expense. Explore curated bridal collections built for Indian wedding occasions.
Everyday Fashion Jewellery
Not all artificial jewellery is heavy or occasion-specific. Lightweight fashion pieces, such as delicate chains, small stud earrings, minimal bangles, and layered bracelets, are designed for regular wear and pair well with both Indian and Western outfits.
How to Choose the Right Artificial Jewellery Online
Shopping online requires a different level of attention than buying in a physical store. Here is what to look for:
Understand the finish and plating
Gold-plated jewellery has a thin layer of gold over a base metal. Antique-finish pieces use a darker, matte coating that mimics aged gold. Rhodium-plated pieces have a silver tone. Knowing the finish helps you match pieces to your outfits and understand how to care for them.
Check stone types accurately
American diamond (also called CZ or cubic zirconia) is a lab-created stone that resembles a diamond visually. Meenakari refers to enamel work in vivid colours. Pearls used in artificial jewellery are typically shell pearls or acrylic, not natural. Reputable sellers name these materials clearly in product descriptions.
Look for clear product photography
Good product pages show multiple angles, close-up detail shots, and images of the piece being worn. This helps you assess size, finish, and weight before buying.
Check return policy and shipping details
A trustworthy online jewellery store will have a documented return or exchange policy, clear shipping timelines, and COD availability for customers who prefer not to pay online. Emporia Jewels offers cash on delivery across India and ships internationally. The fashion jewellery section is a good starting point if you are buying for the first time.
How Should You Care for Artificial Jewellery?
Imitation jewellery has natural wear limitations. With the right care, pieces can maintain their finish and appearance for a long time. Here is what helps:
Store pieces individually in pouches or small boxes to prevent scratching. Keep them away from moisture, including sweat and water. Remove jewellery before bathing, swimming, or applying perfume or lotions. Wipe pieces gently with a soft, dry cloth after wearing.
Avoid exposing jewellery to direct sunlight for extended periods, as this can cause the plating or stone settings to fade. These are standard care practices for all plated imitation jewellery, not unique to any brand.
If you are buying handcrafted jewelry with intricate stone work or enamel detailing, store them flat rather than hanging, as this reduces stress on the settings over time.
Why Shop Artificial Jewellery Online from Emporia Jewels?
Emporia Jewels has built a community of over one million Instagram followers, with more than 71,000 posts showcasing their catalogue. This scale of social presence reflects a genuine customer base, not just advertising. The brand focuses on traditional Indian designs, with particular depth in South Indian, kundan, antique, and bridal categories.
Products are shipped across India with COD available, and international shipping is offered for customers outside India. The product range spans lightweight everyday pieces to full bridal sets, making it a practical destination for women shopping across multiple occasions and budgets.
Frequently Asked Questions
Q1. Is artificial jewellery the same as imitation jewellery?
Yes. Artificial jewellery, imitation jewellery, fashion jewellery, and costume jewellery are terms used interchangeably in India. All refer to jewellery made from base metals and non-precious stones, not real gold or certified gemstones.
Q2. Can I wear artificial jewellery if I have sensitive skin?
Some individuals with metal sensitivities may react to base metals used in imitation jewellery, particularly those containing nickel. If you have sensitive skin, look for pieces described as nickel-free, or apply clear nail polish on surfaces that contact skin directly. Discontinue use if irritation occurs.
Q3. What artificial jewellery is best for Indian weddings?
Bridal sets, kundan necklace sets, temple jewellery, jhumka earrings, maang tikkas, and haath phool are popular choices for Indian weddings. Antique gold-finish pieces in South Indian style work particularly well for traditional ceremonies and mehendi functions.
Q4. Does Emporia Jewels offer cash on delivery?
Yes. COD is available across India. International orders are also accepted, though delivery timelines for international shipments vary based on destination and customs.
Q5. How do I know if an artificial jewellery set is good quality?
Look for sellers who clearly describe materials (plating type, stone type), show detailed product photography, have documented return policies, and have verifiable customer reviews. Avoid sellers who use vague terms like "pure" or "hallmarked" for imitation pieces, as these terms do not apply to fashion jewellery.
